What happened when women started to use Swedish snus

It is known that snus traditionally is a male bastion. But that changed when a marketing manager at Swedish Match went to the hairdresser. This is the story about how an old Swedish product reinvented itself and found a new target group.

What happened when women started to use Swedish snus
A 200 years-long struggle for taste The struggle to find better-tasting snus has been going on for over 200 years. And when Patrik Hilldingsson took up the post of communications manager at Swedish Match in 1997 at the age of 29, it was considered that a snus user was a man. That was the opinion his retiring predecessor conveyed to Patrik when they discussed the subject in the sauna after a badminton match. [Read More]
snus 

Granite Gear Vapor Trail Review

The Granite Gear Vapor Trail is a minimalistic top loader backpack. It got the Backpacker Editors Choice in 2003. It's a simple, comfortable, versatile and light pack. It is a pack that has served me well for many years.

Granite Gear Vapor Trail Review
Granite Gear Vapor Trail - Ultralight Backpacking This is the pack that got the Backpacker Editors Choice Award in 2003 for this simplicity and its comfort and versatility. This is my Granite Gear Vapor review. A minimalistic top loader This pack is a minimalistic top loader with 2 side pockets, no compartments inside except for the hydration internal sleeve and port. The compression system makes it super versatile in controlling the load volume over a wide range. [Read More]
hiking 

The basic way to make Swedish snus at lower temperature and longer time

After many years of making snus at 90ºC (194ºF), I decided to go back to the original method I used when I started to use the slow cooker. From what I remember and what I have read on different forums, lower temperature and longer time make snus less bitter and richer in flavor.

The basic way to make Swedish snus at lower temperature and longer time
Back to basic Tobacco, water and salt I decided to make this snus batch as I did when I first began to use a slow cooker to make snus. I start the batch with only water and salt and add the potassium carbonate after the heat treatment. The recipe I have used from the beginning differs a bit from the recipe in Medusa. I use a bit more of everything and I am so far satisfied with the result regarding moisture, pH, and salt. [Read More]
snus 

How to make your own DIY Sting Free snus portions at home

If cost is a concern, you will find that this post is something you want to read. If you make your snus portions from home-made snus, you can save a lot of money.

How to make your own DIY Sting Free snus portions at home
As I mentioned in the snus portion bags post if you buy snus portions, you pay up to ten times as much as if you make your own portions with home-made snus. You can also save money, but not as much, by using regular loose snus to make portions if you like. In this post, I will review three products on the market you can use to make snus portions at home from loose snus. [Read More]

The Swedish Snus portion bags revolutionized the smokeless tobacco industry

Loose snus was considered soggy and unfresh. But the brilliant idea to put snus in a tea bag changed all that. With the invention of the portion bag, snus use will never be the same as it once was.

The Swedish Snus portion bags revolutionized the smokeless tobacco industry
Snus has a long tradition in Sweden dating back to the early 18th-century. It is a grind moist steam-pasteurized tobacco whos predecessor was the dry snuff popular among the aristocrats in France. If you are interested in the transition from snuff to snus, you can read more about what snus is and the history of snus on this site. “Snus deserves a Nobel Prize in medicine” Lars Dahlgren, CEO Swedish Match, quoted in an article in Dagens Industri 2018-04-04 [Read More]
snus 

A fantastic new invention that takes the sting out of snus

Sting Free Snus is a brilliant solution to the stinging sensation on the gum. This is an invention that has resolved a major problem and make smokeless products more enjoyable for users who find the stinging sensation unpleasant

A fantastic new invention that takes the sting out of snus
What is Sting Free Snus? Sting Free Snus is a fantastic new invention by the inventor Bengt Wiberg from the island of Lidingö outside Stockholm, Sweden. The invention is not in the snus but in the way it is packaged in a specially prepared pouch. Unlike regular snus pouches, the Sting Free Snus pouch has a thin membrane on one side of the pouch. “Give your gums a vacation” [Read More]